Portal de Cehegin
www.portaldecehegin.com
The route will be held Friday, Saturday and Sunday between Sunday 26 January and Sunday 23 February
In order to return to being a gastronomic reference in the Region of Murcia and boost the hospitality industry of the town reaches the sixth edition of the Ruta de la Tapa and Cehegín cocktail organized by the Hospitality Association and the City, which begins this coming Sunday, March 26th, and this morning was presented by the Councillor for Tourism, Francisco in April, and the president of the hoteliers, Matías López.
A total of 32 restaurants and 6 bars and cafes and pubs participating this year on the route offering a variety of tapas and cocktails, some based on the traditional cuisine and others based on cutting edge trends.
The price of each drink lid and cocktails has remained at 2 euros, as in previous years.
The Councillor for Tourism has said that the Ruta de la Tapa and Cehegín Cocktail "has positioned itself as the most important in the region of Murcia, according to the visitors and the good reviews received from various organizations and associations."
In its 2013 edition, this event sold about 165,000 drinks, generating significant revenue for the resort and hospitality industry.
Francisco Abril has highlighted the "major promotional campaign in print and broadcast media in the Region of Murcia, including print and radio."
Also, the head of Tourism explained that once again, the social networks have an important role as disseminators of the route, both Facebook and Twitter.
This year, the image of the path is the original silhouette of the Old Town of Cehegín made with natural products of the earth, parsley, pepper and two cloves of garlic, the work of graphic designer Vicente López.
On the other hand, have been published thousands of pamphlets that include pictures of all the tapas and cocktails with names and local that serves.
They also carry these brochures primers that must be sealed by the participants and which establishments (completing a minimum of 15 local) may be eligible for the prize draw this year, consisting stay a weekend for six in the farmhouse Finca Las Nieves.
The prize includes a lot of products for breakfast, lunch and dinner both the six people who enjoy the stay as friends or family of those who want to invite the winners.
It has also edited another 'Motel' with a map of the locality in which the situation is participating establishments and the basis of the route.
These brochures can be downloaded from the web http://www.turismocehegin.es/.
Another aspect is that the Wine School held recently shortlisting tapas by a specialized jury Tourism Qualification Center of the Region of Murcia, a test that has provided "a more quality both in presentation and in the products and the taste of tapas, "the mayor of Tourism.
For his part, President of the Association of Hoteliers said "the great illusion and interest restaurateurs put in this initiative, which is giving such good results and is an important support for the sector within months of lighter" .
Matías López thanked the support of the City of Cehegín this event and encouraged all to visit Murcia Cehegín "because this route is a safe bet."
The route this year has several businesses and partner agencies such as Cerveza Estrella Levante, the newspaper La Verdad, Coca-Cola, Bodegas Carreño, Finca Las Nieves and Murcia Tourist.
Participants this year are establishments are Hotel La Muralla, Restaurant El Sol, Casino Café, The Mesoncico, The Barandica Farina, Bar Terrace Cinema Alfaro, The Mulberry Restaurant, Restaurant La Fama, Bar Hostel The Train, Bar La Lonja, Bar Tiope, grizzled Bar, Bar Gran Vía, Tucao, Borneo Bar Café, Coffee Bar Churrería Évalo, Restaurant D'Lucio, Tertia Palacio La, La Bodeguica Tapas, Bar Mi Tasca, Bar Ferdinand, Lataza, Marina Modern Coffee Bar, Seafood Bar Miami , Union Bar, The Carrulo Las Vegas, Restaurant Crutch, Diners Borneo, Restaurante Casa Matias Fernandoki Bar, Bar Camino Verde, Pizzeria Pipiolo Transit and pubs, London Blue, El Molino, Molokay, Key and Melody.
Source: Ayuntamiento de Cehegín
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