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Councilman Business, Employment and Trade, Francisco in April, reported that "the City of Cehegín is developing in the Reference Center ICT course 'Merchandising and advertising at point of sale' in which 18 students are participating in different profiles such as traders, employees in businesses, unemployed and entrepreneurs. "

The course is being taught in the evening, from 18.00 to 21.00, to facilitate assistance to it, and lasts for 20 hours, as explained in April.

The course content includes a total of five modules that analyze aspects such as marketing and merchandising, the advertising and the effects it produces, exposure to sales promotion, the buying and target market and advertising in the place of sale, among other issues.

"It is important that trade meets the current demands of our customers and it is therefore essential to know what you want the person you are about to buy, what their preferences and how to promote our products," said Councilman Business, Employment and Trade, who added that "with courses like these aim to help improve Cehegín trade and those who are thinking of opening one soon."

Source: Ayuntamiento de Cehegín