Portal de Cehegin
www.portaldecehegin.com
With more new features than ever and expected to surpass the number of visitors and sales from previous years starts next Sunday, February 24, the V edition of the Ruta de la Tapa and Cehegín cocktail organized by the Hospitality Association and the City Council, which runs until Saturday March 23, the day before Palm Sunday, and this morning was presented by the mayor, José Soria, the Councillor for Tourism, Francisco in April, and the presidents of the associations and Hospitality Trade, José Matías López and Pedro Ruiz, respectively.
A total of 40 restaurants and seven bars and cafes and pubs participating this year on the route offering a variety of tapas and cocktails, some based on the traditional food-based and other avant-garde currents.
The price of each cover more drink cocktails and has remained at 2 euros, as in previous years.
As explained by the Councillor for Tourism, several new supplement and enrich this year's route.
On the one hand, it has created an application for mobile phones, which can be downloaded from the portal www.turismocehegin.es Cehegín tourist, thanks to which they can view the photos of the covers with your name and the bar that serves and even its main ingredients.
Another important development is that on Saturday 9 and Sunday 17 March from Murcia city buses depart at 11.00 hours to facilitate the arrival of visitors who want to do without the car and enjoy a day in Cehegín gastronomic and tourism, for what should be reserve a place by calling the Office of Tourism Cehegín.
The third development to note is organized Trade Route simultaneously with the top and it will offer $ 5 coupons to be deducted in 24 local stores in shopping at or above 20 euros.
Francisco in April was keen to stress the "major promotional campaign in print and broadcast media in the Region of Murcia and Alicante and Albacete, our neighboring provinces from which we found that arrive each year to the route many people."
Also, the head of Tourism explained that once again, the social networks have an important role as disseminators of the route, both Facebook and Twitter.
In this sense, another novelty is that announced by April March 9 visit Cehegín "featured twitters of the Region to tour the bars of the route and make them known."
This was created in the twitter hashtag # tapascehegin2013.
"With our cehegin4u profiles and on facebook and twitter ceheginturismo arrived each day more than 7,000 people in the network directly to what people have to add that shares" added April.
Another attraction of the route are the large awards to eligible who complete the booklet stamped by a local minimum.
A weekend in a rustic cottage, a voucher for four people for a cruise or stubs of seven nights for two people are some of the awards.
Just like in the newspaper Truth can get discounts and free tickets redeemable for tapas this month.
For his part, President of the Association of Innkeepers said that the route is "a consolidated project to promote tourism on the need to continue investing to overcome the current crisis scenario".
You closed the presentation Cehegín Mayor, who said that "the path is working very well and every year have surpassed previous figures."
So José Soria hopes that around 600,000 euros of sales last year amounted to 200,000 tapas bars served by Cehegín and other ancillary revenue remain or even increase somewhat.
"In a difficult month for the hotel in full economic costs before Easter, that restaurateurs make boxes that amount is a good thing for the local economy," said the mayor, who added that "the City Council are making an effort to work incredible hospitality, tourism-related and focused on Cehegín ".
The route this year has several businesses and partner agencies, such as the newspaper La Verdad, Amstel Beer, Coca-Cola, Carreño Wineries, Wineries Begastri, Hacienda Los Granadicos, and Murcia Tourist Ocionea.
Source: Ayuntamiento de Cehegín
Privacy policy
- Legal notice
- Cookies