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The Fourth Road of Cover will be held from February 26 to March 25 (17/01/2012)

The City Council Councillor for Tourism, Francisco in April, has been reported that the agreed date for the completion of the Route 2012 will cover Cehegín Sunday February 26 to Sunday 25 March, coinciding both days with the conclusion of two markets craft 'The Mesoncico'.

This year has the peculiarity that the start day is 'Piñata Sunday', just the day after the 'Great Carnival Parade' of Cehegin, and the final Sunday will coincide with the celebration of National Concentration and Bugle Band drums, just a week before Palm Sunday, so the dates become very conducive for sale.

The mayor stood at a meeting yesterday with the 'Table of Hospitality' Trade Association of Cehegin, chaired by Christopher Garcia to move forward in organizing what will be the fourth edition of this event, the Last year was a great success, selling in just four weekends over 180,000 caps and 17,000 cocktail, which led to the trade income of 400,000 euros.

The City Council has called for an effort to bars and restaurants to help cover the significant investment required promotional event, "to keep the bar the previous level," said April, who added that "no consistory can allocate a game as important as other years for this purpose, so it is necessary for the bars, which are the main beneficiaries of this event, provide more than in other editions. "

April has also announced that "this year is going to give much prominence to the Top Road in social networks, at the time of promoting the event, with the design of a major campaign to publicize the event on Twitter and Facebook."

The council has pointed out that "next week give you more information on this year's route, on the news of it and its participants."

Source: Ayuntamiento de Cehegín

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