Portal de Cehegin
www.portaldecehegin.com
The City of Cehegin, thanks to a grant from the Employment and Training Service (SEF) in the Region of Murcia, will launch the course 'Tourism 2.0: Marketing and innovation in tourism enterprises', which will last 555 hours and will run from February 1 to July 30.
The Councillor for Tourism and Employment, Francisco in April, has been reported to be around 60,000 euros to invest in training fifteen unemployed, who once having completed these studies "are more likely to enter the world of work in a field further every day, "according to this.
Course students will know and learn to apply new technologies in tourism business management, in order to promote quality tourism, innovative and well managed.
The main objectives of this course is to teach students marketing applications in the tourism industry, delving into experiential marketing and branding emotional, customer loyalty, application of Web 2.0 and social networking to tourism companies, use of newsletters, positioning Search Engine Optimization (SEO and SEM), and develop their own professional profile, visit the main employment niches in the tourism sector and actively seeking employment or to start self-employment paperwork.
Cehegín City Council has pioneered through Service Innovation in Tourism 'Ruralthink', to train entrepreneurs in the tourism sector throughout the Northwest Region in implementing new technologies and use of social networks in their enterprise, as well as adapt their businesses to the demands of today's customers.
With this training is a step further training professionals to develop their work in this area.
The requirements to access the course are: have a minimum degree of 2 ° ESO or equivalent and basic computer skills.
Classes are taught in the training room of the House of Music, Monday through Friday from 9 to 13.30.
More information on the Local Employment Center (House of Music), or phone 968 723 508.
Source: Ayuntamiento de Cehegín
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