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The City Council launches an innovative tourist services for rural tourism enterprises (24/02/2011)

The Councillor for Tourism and Information Technologies, Francisco in April, has announced that "the City has launched a new tourism service innovation, which, within the project Cehegín Digital City will aim to more profitable and dynamic companies in the tourism sector Northwest, through new technologies. "

Under the name of RuralThink, this initiative aims to manage innovation in tourism and instill this philosophy to companies in the sector, through training, workshops on the benefits of the use of Internet technologies and the management and promotion of rural accommodation and research and market studies and technology advice for entrepreneurs.

Among the actions to be carried out include the training activities and 'evangelism', consisting of workshops on the benefits of using ICT to manage and promote rural businesses, workshops on social networks for the sector, program management and promotion, and so on.

It also has created a technology assessment that will guide professionals on how to implement techniques and tools proposed in outreach activities.

Also, learn how to create email accounts, register geolocation platform, social networks, search engines elementary sector, tourism advanced platforms, online training, business strategies, Web 2.0 solutions and e-commerce, among others.

Also apply research techniques and market research as RuralThink periodically prepare simple reports on the status of the rural tourism market in order to define strategic actions to follow.

These will be posted on the web http://ruralthink.centrodereferenciatic.es.

RuralThink already running.

In fact, this week has conducted a workshop on positioning lodgings on the Internet, held at the ICT Centre, attended by rural homeowners throughout the region.

According to Francisco in April, "with the launch of this service from the City of Cehegín make a clear commitment to the modernization of the rural tourism sector, as we are convinced there must be one of the pillars of the economy of our region ".

The mayor has been added to your time, "Without doubt, the application of the tools provided by information technology and communication sector will make it much more competitive with companies that do not use these means to promote and market their products" .

This initiative is part Cehegín Digital City project, funded by the Ministry of Industry, through the Plan Avanza, the European Social Fund, the Autonomous Community and the City Council.

Source: Ayuntamiento de Cehegín

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